Love Like Denim
Macrae Denim out now!
This moment has been sitting with me for a while now, searching for the best words to articulate myself and the right circumstances to pursue this brand. I want it to be a natural extension from my other work. To exist effortlessly with the past two years of work…
Love Like Denim
Love like denim is the idea and belief that love is not meant to stay perfect, much like denim.
We are all on this endless pursuit for love, whether in the form of a partnership, friendship, or human connection. Denim often starts raw, but moulds to you with every wear, experience, or memory. Much like ourselves, each person who comes into our lives will leave their mark, positive or negative.
I’ve always been drawn to the idea that a garment gets better over time, hence the love and influence of vintage in my design language.
I’ve always been drawn to the idea of garments getting better over time. Raw denim especially feels romantic to me in that way. You start with something rigid and untouched, and slowly, through wear and living, it becomes uniquely yours.
In a world that pushes novelty and disposability, I want to make clothes that are meant to be loved. The beauty of wear isn’t damage, it’s simply proof of life and purpose. And that’s what I mean when I say I want people to love like denim, to choose longevity over novelty, to build relationships that mould to you and stay for a lifetime.
Launching With Friends
The first denim drop is a collaboration with my good friend Jimmy from Setirer Supply Co. We’ve been building things together quietly for a while now, so it felt right to mark this moment together.
We reworked our beloved Officer Shorts using a reclaimed hickory stripe sourced from Gadigal Country / Sydney. It follows the same concept of our officer uniform and outfit, but has been refined for this new chapter.
Pairing this release is a unique variation of my Studio Shorts, constructed out of a raw Italian denim that will soften and fade over time.
First Release of the Year
Five new and old pairs of shorts are now available on our website. Being largely made from reclaimed fabrics, most of these shorts have a very limited quantity and won’t restock in their current form.
I have been working on this drop for a while, so it makes me immensely proud to release it.
What to Look Out For
Macrae Denim will continue to evolve through continued small runs and the introduction of our own denim cuts and styles.
Having my main label means there is an opportunity for more experimentation to be made, and collaborations with other creators and designers.
It has been difficult for me to pursue this dream properly with the rise in popularity of selvedge denim and TikTok buzzwords. But I want to assure you personally that this is not motivated or driven by trends. Since the beginning, denim has been my purpose. The reason I have collected a small factory’s worth of vintage sewing machines is to be able to create high quality denim effortlessly and with efficiency.
So no, you will not be spammed with selvedge denim and cinch backs.
Thank you to everyone who’s supported Macrae so far. Whether you’ve bought something, shared a post, sent a message, or just followed along quietly.
This label exists because of you. Here is to our first, of many, releases this year.
Sincerely,
R
Yayayayay